13 Google Analytics’ Errors

Google Analytics is a great tool to track your website traffic and break it down to the core. But with Google Analytics, there can also evolve problems that can not only affect the amount of visitors on your website but also your conversion rate and finally your sales – and that’s what it all comes down to.

Therefore, you’ll get to know the most common Google Analytics errors in the following text. Furthermore, you’ll be able to understand how to solve these errors and avoid them in the future. By removing those errors from your Google Analytics, you’ll finally see real data again! Note that not every error applies to every user as they might vary on the way you use Google Analytics.

Dark traffic

Dark traffic is a very common cause for defects that can occur in Analytics. In general dark traffic is classified as direct traffic when Google can’t tell the source of the traffic. Usually, dark traffic results out of visitors who get to your website through links that get shared in e-mails, on social media or other platforms. As Google can’t tell the source of the traffic, dark traffic is hidden traffic in Analytics and needs to be revealed as soon as possible. To see how much dark traffic runs on your website, you should have a detailed look on the direct conversion to your website. Also, you should prevent dark traffic from being hidden to your Analytics statistics in the future. To do so, using a UTM-builder can be helpful as it allows you to put tags to the links that refer to your website from different sources that would normally occur as dark traffic. By using those tags, dark traffic won’t be hidden anymore and therefore will be included in your Analytics reports.

Social referral traffic

Social referral traffic is often not being displayed on your Google Analytics reports. Missing statistics for the hidden traffic makes it harder for you to see where the traffic is coming from or to set up a successful Google Ads campaign. This applies to most links from social media such as Facebook, Instagram, Twitter and many more. If you for example run ad campaigns on Facebook which refer to your website through a link and someone clicks on the specific link, usually an in-build browser opens with your website. This leads to traffic that’s not being tracked by Analytics. You can solve this problem easily by using a UTM-builder and putting tags on all the links on social media that refer to your website. Google’s URL builder can also be a huge help with putting tags to the referral links.

404 server responses

Broken links such as 404 servers responses are a very common problem which occurs on websites in general. If someone visits your website and a 404 server response opens, the visitor usually leaves your website very fast and therefore the time on your website reduces and the failure rate increases. This, obviously leads to poor Analytics statistics which you won’t be able to explain in the first moment. Therefore, you should get rid of broken links. It’s easy to do so by using a scanning-software such as Screaming Frog. It scans your website and shows you all the broken links on it. After using the scanner, you can get rid of the broken links by simply removing them, replacing them with real links or making 301 redirects from the broken links to the new links.

Looking at the wrong metrics

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Not a software -, program – or traffic-error but still a very common mistake that website-owners make is to look on the wrong metrics when using Analytics. Most people simply look on the visitors and pageviews to track the progress of their websites. This may seem easy and with a growing number of visitors and pageviews you may think your website is doing well when it’s actually not. Therefore, focus on the metrics that don’t seem to be that important in the first place – especially the bounce rate and the time that users spend on your website. Both of those metrics tell you whether visitors really interact with your website or simply leave a few seconds after clicking on your website. Based on those metrics, you can take action and work on your website. Remember – you have to see the whole picture when looking on the Analytics statistics!

Spam

Everyone hates spam and it can cause serious problems for the reports you get from Google Analytics once you fall victim to spam and don’t know yet. This goes especially for ghost spam references. As ghost spammers send fake data to your website, Analytics can also receive fake data. Therefore, you might think you’re getting more traffic than you actually are as the Google Analytics report may show metrics that are completely distinct from the real metrics. Most of the times, that leads to a bad conversion and false decisions. Getting rid of ghost spammers can be easy by using software and programs such as Loganix. It can also be helpful to activate Google Bot filtering on your website as it will automatically prevent all spam bots from accessing your website.

A / B testing

Positive A / B testing may seem like a powerful tool in order to get to know your audience better and apply new methods to make your website grow when in fact it’s acftually not. A / B testing just requires a lot of effort that you should rather invest into other tasks. First, you’ll need to have at least 1.000 monthly conversions in order to run A / B testing as you won’t see any results prior. Furthermore, you’ll have to run through at least five A / B tests as those will indicate whether your results are real or not. Lastly, once you come up with your results, you’ll most likely see that those are the results you already knew about prior. A / B testing is also not always correct – for example if many people visits your website but their leads are of low quality.

Leads instead of sales

Focusing on leads instead of sales can be a big mistake you can make when having a look on the report from Analytics. This obviously only applies if you run a campaign as Analytics will show you how many leads the specific campaign has brought. Leads are quite important but what’s even more important is your sales. Remember that the customer lifetime value is one the most important metrics to take into account.

High conversion costs

Your conversion costs can be quite high if the visitors of your website don’t click on the ads you run right away and rather wait for a few weeks or even months. That’s why you should analyze your Analytics reports on a weekly, monthly and yearly level in order to see how fast you’re able to convert a visitor into an actual customer. While doing so, remember to track your sales by using tags for ad-links as Analytics might not count those as direct traffic.

Cross Domain error-codes

If you have set up a sales funnel which runs on several domains, you should be careful: Analytics can mix multiple domains or subdomains up with each other which will lead to Analytics reports that are not even close to the real numbers. An Analytics report disaster is the result as you won’t be able to work with the numbers being provided by Analytics at all! Therefore, you should take cross domain tracking into account. An easy way of handling the problem is to switch over to Universal Analytics and starting to use the autoLink Plugin. With autoLink, you’ll be able to specify domains and subdomains in order to track those separately and not have them mix up with each other. Also, a very easy solution is to use the Google Tag Manager – a program which allows you to put tags to all domains and subdomains for easy tracking. Analytics will then get its results simply by tracking the clicks on the link the tag is set up with. This solution will let you be able to stay on Analytics and not having to switch to Universal Analytics.

Very low bounce rate

For amateurs, a low bounce rate might seem very nice in the first moment but in facts a too low bounce is always a sign for something not working the way it should. A typical and “healthy” bounce rate should be between 60 % and 80 % – it can of course vary depending on the type of website but this is just the average. But if your bounce rate metrics on Analytics are suddenly dropping and staying on a low, you should be concerned that something is not right. This goes especially for bounce rates below 20 %. First, you should see if your Analytics is connected to two instances with the same code snippet for the same property. This sometimes happens with wordpress-websites as you need to connect those to Analytics by implementing a code. Keeping this in mind, you should also see if Google Tag Manager is running simultaneously while a code is connecting to your property.

Conflicts with scrips running on the specific website

Most websites have other scripts such as java scripts running on them. If the variables of those scripts are the same as the variables that Analytics is using, there might be conflicts between those scripts. Those conflicts can simply lead to wrong numbers showing up in your Analytics report. Therefore, connecting your website to Analytics should always be done before customizing your website and having other scripts run on your website. If a defect is occurring after you took a change to your website, customized it or installed a new script on it, you should run a background check to see where exactly this defect is coming from and potentially uninstall the specific script. Running a background check on your website can be easy by using a program such as Analytics debugger for Chrome.

Page duplicates in analytics report

Page duplicates are a fairly common defect that can occur when using Analytics. Duplicates are usually a result of page visitors typing in your websites URL manually. If they do so and by mistake use capital letters instead of lowercase letters or vice-versa, Analytics will track those URL separately and therefore, your Analytics report will also show separate numbers and results. Therefore, you should set up a custom filter in Analytics, which will force all URLs to lowercase letters. This will lead to Analytics automatically summarizing all numbers for only one page. Creating a filter is simple as you don’t need any program or software outside of Analytics.

Internal traffic being displayed in the analytics reports

Your own traffic to your website can also show up in the Analytics report, which is why you can also be responsible for wrong statistics. Especially for small websites with only a few visitors this is something important to take into account. You can simply avoid being included in the Analytics report by using a browser-plugin, which will block your IP from being tracked by Analytics.


The importance of the right browser

We all use the internet on a daily basis, be it for work-related reasons, education or simply to distract ourselves from everyday life watching funny videos (in our spare time, of course).

The choice of browser, however, can significantly impact your experience, no matter the intention of your online shenanigans. Your specific impression greatly depends on your priorities, though. Do you wish to get a fast performance, being able to navigate the web in a matter of a fraction of a second? Do you want to ensure security at all times? Or do you want to be able to customize your browser, adjusting it to your individual needs through extensions?

Often times, our preference for the best internet browser is dictated by force of habit. Why leave your comfort zone and try out something different when what you are currently using is working just fine? Many people (likely including you) may not realize that other, much better (read: fitting) options are out there.

Let’s get one thing straight right off the bat: There is no one browser universally accepted to be the best. As mentioned earlier, this title belongs to the browser which best fits your needs or priorities — and your computer.

Here, we present you some of the biggest and best internet browsers around, for you to figure out which ticks all of your boxes.

1. Mozilla Firefox

The flagship of all free and open source browsers is the third-most popular web browser, with around 500 million users worldwide.
In 2017, Mozilla Firefox found itself target of widespread criticism for data leaks and the unsolicited automatic installation of an add-on which was perceived to be harmful.
After a massive overhaul, Firefox is now back to stake its claim for the best browser available.
Firefox’s biggest update in 13 years upped the ante, not only when it comes to its own expectations, but the entire web browser landscape.
Mozilla’s crown jewel has always been renowned for being hugely flexible and allowing for nearly unlimited extensions. In recent years, however, Firefox had been lagging behind its competition when it came to speed.
Firefox Quantum, a radical update released last year, revamped the browser’s code base completely. This iteration can now compete with the leader of the pack, Google’s Chrome browser. The good news: this spectacular performance is not restricted to high-end computers thanks to the frugal use of RAM Quantum makes.
Thus, you can open tons of tabs in Firefox at the same time — even if your not working with the most modern of machines.
Furthermore, Firefox impresses with its excellent privacy performance. As Mozilla is a non-profit company, it is less likely to sell your data for profit than other developers. This also ensures that the developers at Mozilla constantly strive to provide updates to close possible privacy gaps.
With recent updates, the browser has gained support of password-free logins as well as automatic blocking of ad trackers.
User friendliness is further improved by the new and intuitive screenshot feature and the vast amount of extensions.

Conclusion

If you want to use a fast and highly customizable web browser you can trust with your data, look no further than Mozilla Firefox. The only negative aspect is the fact that certain legacy extensions may not work with Quantum.

2. Google Chrome

Google’s Chrome browser is by far the most used browser in the world, with a market share of 71 %. As a matter of fact, it has been so successful that Google is expanding the brand name to various other services.
Even though large part of its source code is derived from Google’s open-source Chromium project, Chrome is licensed as proprietary freeware.
Furthermore, not only was it developed by a for-profit company, but by one of the biggest data collectors worldwide. As such, spotless data protection cannot always be guaranteed when using Google Chrome. However, Google is pushing to improve on this aspect, trying to establish a new standard for encryption.
Regarding the positives, there is a lot to mention with Google Chrome.
The browser is still the benchmark for fast and stable browsing, with only Mozilla’s Firefox providing serious competition.
In addition, Chrome is king when it comes to customization. There are virtually limitless options to mold, tweak and expand the browser according to your own vision. If you want to truly make the browser your own, there is no better choice than Chrome.
All this power comes at a cost, however. Google Chrome is one of the most resource-heavy web browsers out there, so if you have a slow or old computer, you might want to look elsewhere.

Conclusion

Chrome has been at the top of the browser game for close to ten years now, and with good reason. If system specs are no issue, Chrome is the browser for you, particularly if you like customizing your internet experience. If you are a privacy nerd and fear big corporations as data hoarders, then even the remarkable speed of Google’s bellwether might not sway you.

3. Opera

Opera only occupies a small segment of the browser market, with around one percent of users opting for the service developed Opera Software. First released in 1995, Opera has fallen behind its competitors in recent years. Its functionalities, however, are still top of the line. Opera launches in an instant and keeps up a fast speed even on less powerful computers. The Opera Turbo feature compresses web traffic, thus allowing for speedy browsing even if your connection is going through a slump.
Overall, Opera is all about economizing and mainly targets users short of abundant resources. The aforementioned considerate use of connection speed is not the only aspect in which Opera treads gently.
The built-in battery-saving mode makes the most of your computer’s battery charge.
A built-in ad blocker makes your browsing experience more smooth and eliminates annoying commercials from the start. If need be, this function can easily be turned off.
Where Opera lacks, however, is in customization options. Whereas Mozilla’s Firefox and Google’s Chrome can be clad in an unrecognizable layout within minutes, Opera does not offer the same options for an individual browsing experience. The amount of plug-ins is limited.

Conclusion

While Opera is a great browser option if you are looking to make the most out of your internet quests on an older machine, there is little reason to use it over Firefox or Chrome on a more powerful computer. Too sparing is the selection of add-ons, too stripped-down its presentation (although for some this might be a plus), but Opera mainly shines if you have to compromise in some regard. Otherwise, Firefox and Chrome have the upper hand.

4. Microsoft Edge

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Microsoft Edge is a relatively new browser, first released in 2015. As such, its market share is still low, although it has overtaken its predecessor’s, Internet Explorer. In large part, this is owned to the fact that Microsoft Edge is the default browser for Windows 10. The browser is tightly linked to the operating system, with the app running smoothly on Windows 10’s tablet and desktop modes. Furthermore, it works well with Cortana, Window’s assistant.
Its separation from Internet Explorer is surely influenced by a certain marketing effect: Microsoft Edge is supposed to be Window’s flagship, doing away with Internet Explorer’s image for slowness and overall desastrous performance.
But can the new browser live up to the hype?
From the first moment, Edge works at lightning speed and handles even more complex pages with relative ease. The new crown jewel is also implemented independently of the operating system, which is why it does not suffer the same security breaches Internet Explorer used to be plagued by. However, there are still bugs which appear ever so often, and some aspects of the browser’s presentation seem clunky at best and hindering at worst. Furthermore, Microsoft’s insistence on making you use Edge sours the experience significantly. Windows 10 is littered with unauthorized shortcuts to Edge, it is the default browser for executing virtually any internet-related tasks (such as opening your emails) and if you feed Cortana with the search option Firefox, the assistant actually takes the liberty to suggest Microsoft Edge as an alternative.

Conclusion

While Microsoft Edge’s performance does not disappoint, especially when it comes to speed, In addition, there is simply nothing that makes the browser stand out from the competition, no advantage it has over rivals such as Firefox, Opera or Chrome. Unless you are a glowing fan of everything Microsoft does, there is little reason to opt for Edge. Should you do it anyway, rest assured: There is still a good overall experience to be had with Microsoft edge.

5. Safari

Launched in 2003, Safari is the default browser on every Apple device. Since 2007, it has been pre-installed on iPhones and virtually synonymous with browsing on Apple phones and computers. As such, it is the safest choice for Apple-based platforms, even though it is outperformed speed-wise by Chrome. To make up for this, Safari provides a longer battery life due to certain Mac-specific optimizations.
Furthermore, the browser’s big strength is its regard for privacy and security. Safari offers extensive privacy and security settings, allowing you to keep Big Brother at bay. But be advised: Apple itself does not have a spotless record when it comes to handling user data.

Conclusion

Safari is a fine browser doing everything you expect it to. If you do not have the greatest regard for speed, there is little need to install another browser on top of the Apple default option, especially if you use an iPhone or iPad in addition to desktop browsing. If you are looking to optimize your internet experience, however, Safari might simply be too basic, as it is a serviceable browser rather than a trailblazer.

6. Vivaldi

Vivaldi was launched in 2016 and targets more technically-inclined users, offering vast customization options. Therefore, every single user will have a unique experience with the browser, no two looking the same. Upon running it for the first time, you can practically adjust every little parameter to your taste. The possibilities are (almost) endless. The only thing holding Vivaldi back is its relative infancy. There are simply not enough add-ons (yet) to make the browser compete with Firefox and Chrome, but Vivaldi is certainly carving itself a niche in the browser market and is one to keep an eye on in the future. Hopefully, by then its speed will have increased a bit, since Vivaldi is one of the slower browsers as it stands.

Conclusion

Vivaldi presents a completely different take on web browsers and is not necessarily intended to compete with the speed of the big boys, but rather offer a radical alternative. As such, the creative and highly customizable browser definitely succeeds and is a promising player on the market — already, but (hopefully) even more so in the future.

Which browser is the best?

As expected, there is no clear answer to this question. While there are objective measures, such as speed, to determine certain qualities of a browser, even those depend on the computer you are using and even the purpose it is intended for. The good news: there is no browser in this list that would be a clear-cut bad choice — there simply is more to be made of your browsing experience.


How to Make Website Mobile Friendly

Smartphones have certainly changed not only our professional, but also our everyday lives. No matter where we go, which information we need to look up, which products we want to buy, the smartphone is our trusty companion.

The mini computer has started a revolution, first lead by the iPhone’s launch in 2007. This marked a turning point for the way websites are designed and used, since they now have to account for mobile use.
Many people do not even own a computer, as every important everyday task can be handled by your smartphone. Just compare numbers: over 3 billion people own a smartphone, while only 1.4 billion use a computer. This tendency is growing, as mobile traffic keeps increasing year after year. It will actually surpass desktop traffic very soon, a challenge which needs to be addressed by you as a website owner. A mobile-friendly site is paramount to a high ranking within search engines, as mobile browsing dictates large part of the incoming traffic.

The advantages mobile offers are varied. Not only is the required technology much cheaper, a phone is simply more versatile than a computer. You can snap photos wherever you are and have them uploaded instantly via an app.

While the first designs of mobile internet looked to the computer for guidance, desktop concepts do now take smartphone functions as their example. The number of apps or voice assistants is growing on computers and was primarily inspired by smartphones. As you can see, this trend is here to stay and you do not want to miss out on it.

What Does Mobile design Entail?

A well-designed mobile website can be displayed on any screen, no matter its size. Apart from smartphones, tablets are another important element of the mobile experience. A great mobile site needs to be able to fill the screen without any delays and display its information in a clear and fitting way.
As a mobile page is more demanding than its desktop equivalent, you should at least consider designing it with mobile as a priority. If you are building a website from scratch, it is much easier to convert a mobile design to a desktop one than the other way round. Furthermore, smartphones are less powerful than actual computers, which is why a large amount of animations and images slow down the mobile experience and make the page look cluttered on the small screen. Therefore, the desktop concept does not translate to the pocket version. If you reverse this process, however, you start with a stripped-down template you can expand on when it comes to the design for desktop.

Less is truly more when it comes to mobile optimization. Remember: the most important attribute for a mobile page is that it loads fast. The cleanest, most well-designed mobile site is worthless, if it takes too long to be displayed on the phone screen, as users will close it without a second thought if it is not loaded instantly.

Know Your Audience

The purpose of your website is instrumental in deciding its design. If you are a retailer, customers are more likely to check out your products on the mobile site rather than the desktop version. Before you start with building your page, you should first find out how customers use your site and then adjust your strategy accordingly.

To broaden your target audience, you should also consider those who have special needs. Making your page readable for people suffering from colorblindness or offering bigger font sizes for visually impaired users can make a big difference.

The social aspect is not to be underestimated. Lots of content today is shared through social media. If you maintain a blog and want to attract more attention, this is one of the main channels to exploit. You get free advertising via word-of-mouth if someone shares your content.
To make the most of this, create your own social media presence. This provides users with additional information should they have gotten aware of your service. With a dedicated Facebook page or Instagram account, you offer visitors different entry points and present your products or services in all of their aspects.

A Professional Design

The way a mobile page looks reflects on the product or service in a significant way. If your site does not look professional, customers will assume that what you are selling also is not. There are enough well-designed websites out there as for customers not to waste a second thought on a less clean looking one.

The web page is the first impression visitors get of you and your products or services. Professional design shines through via many different aspects. The ideal font can make a big difference, for example, as standard typography will not make you stand out. If you go too crazy, your trustworthiness suffers.

Mobile = App?

The triumph of the smartphone is inseparably linked to the rise of apps. They take the mobile concept one step further and integrate all the functions customers want to be able to use on their phone into a single program. But do you also need your own application? It depends. What is it that you want to achieve, what is the purpose of your website and your product or service? Do you strictly seek to provide information? Then having a dedicated app is less important (there are exceptions to this, of course, but they concern worldwide information services such as Wikipedia). Should your website, however, provide a service of daily importance, customers are more likely to appreciate a comfortable application. Comparing travel fares, checking your bank account or ordering food are regular occurrences and users will probably grant it valuable space on their phone screen rather than an application pertaining to a more obscure service. Downloading an app requires time, effort and memory space. That is why customers will only go the extra mile if they expect to use its functions regularly.

How to Make Website Mobile Friendly — A Guide

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Test It Yourself

Along the process of designing your mobile website, make use of different devices to get a preview of how your page will look on mobile. This way, you will already be able to make out areas which need improvement and can apply correctional measures in the most efficient way.
Take an Android smartphone, an iOS smartphone and a tablet and compare. Do all of them display the website the way you intended to? Does each device load the page fast enough? Can you navigate throughout the site with ease and is it readable, even for people who have certain impairments?

If you want to take this trial-and-error one step further, you can take advantage of Google’s Mobile-Friendly Test tool. This aptly named little helper will show you whether your mobile page’s performance is up to scratch or whether you need to put in more hours.

Mobile Optimization — The Right Web Host

The success of your mobile page stands and falls with its web host. The host determines the foundation you build your site on, and no amount of effort can make up for the limitations you impose upon yourself by choosing the wrong web host. If the web host is slow, you will never achieve mind blowing loading speeds for your site, no matter how slick the code is. As we said, speed is a crucial factor for mobile quality. To test your page’s speed performance, Google has designed another useful application called Mobile Speed Test tool. Just enter the URL you want to test into the search bar and the program will tell you how fast the site at hand is.
What good is the perfect website if it is down all the time? Choose the web host that can guarantee you the minimal amount of downtime, so that customers will not be driven away by a 404-message.
If you want to make the most of the web host, you should consider going for a managed dedicated server. This is a server whose resources are reserved for your (and only your) personal needs. There is no alternative providing greater speed and security than a managed dedicated server.

Mobile Optimization with Pop-ups

Pop-ups may sometimes suffer from a rather divided reception, but they are undoubtedly attention-grabbing. If something is good enough for some of the most successful and well-respected mobile sites, it is also good for you. They are, however, to be enjoyed in moderation. If you go overboard with them, your trustworthiness decreases significantly and customers will close your page faster than you can blink.
A few pop-ups sprinkled throughout the pages, strategically placed, will catch the visitors eye and increase the likelihood of him staying.
You have to extremely careful, though. Mobile screens are small, and an annoying pop-up ruins the experience on mobile even faster than on the desktop version. Do not let pop-ups take up the entire screen or obstruct important functions and information of your own website. Furthermore, users must not have any difficulty in closing them. An adequately sized, clearly visible closing button is crucial for this.
Keep in mind: Google uses severe pop-up penalties, punishing you for using malicious, frustrating or otherwise misleading pop-ups.
To make sure that you are not in violation of any of these guidelines, be careful when implementing pop-ups and keep the customer’s perspective in mind at all times.

A Successful App

As mentioned earlier, not all products and services require an app. If you provide something that users will only make use of every once in a while, the chances of them downloading a dedicated program are slim to none. The trend, however, seems to be one of turning every little smartphone function or internet task into an app. Therefore, a niche for your app is becoming more and more viable in this rapid market.
An app allows you to implement extra functions and optimizing every aspect of this presentation, which users might not be able to experience via a mobile site. You can offer a direct subscription button, design a layout free of the limitations of a web page or access specific smartphone functionalities such as notifications.
If the effort required to build your own app does not scare you off, this is an effective method to optimize your mobile presence even further, with growing potential in the future.

Mobile Optimization — Conclusion

Mobile browsing has already overtaken its desktop variant and will continue to gain an advantage in the future. Often times, the smartphone or tablet options are more convenient, faster and readily available wherever you are. Not only customer behavior, but also search engine ranks make it indispensable to put great care and effort into your mobile presentation.
At this point in time, there are still lots and lots of competitors who have not become aware of this importance (at least they are not acting on it). To gain a foothold in the world of mobile browsing (and the internet in general), make the optimization of your own pocket presentation count — it will pay off!


Website Builders: benefits, types of website builders

Building your own website is easier than ever – website builders help you to create, customize and launch your website without any knowledge of coding whatsoever.

Everyone can build their own website – but how to find the perfect website builder and finally launch your website successfully? The following guideline will lead you from starting your website to your website’s launch!

What is a website builder and how does it work?

To create a website, you don’t need any knowledge of HTML, JavaScript, PHP or PHP anymore. A website builder allows you to create a website without having to know anything about coding. Most website builders simply function by dragging and dropping: you can drag texts, images, videos or graphics of different types anywhere you want on the website. The builder will automatically write the code for you in the background and you don’t even have to worry about it. Usually, you can also choose between different types of themes and plugins for your new website. Those will allow you to customize a full website that looks like any other professional website. Furthermore, a builder for your own website allows you to get involved with SEO on a much simpler level. You can optimize your website within the website builder so that it will be visible in any search engine such as Google, Bing or Yahoo. Depending on the type of the webpage builder, you will have to pay a regular fee but some builders are even for free – such as wordpress – one of the most common website builders.

What are the benefits of a website builder?

Most website builders serve many benefits aside from their main features that involve a simple creation of your own website. One of the biggest benefits is the online usage of the webpage builder – you don’t need to install any programm or software on your computer. All you need is a connection to the internet. Therefore, a webpage builder doesn’t use any of your computers space and is not dependent on the specifications of your computer. Therefore, you can work on your website from anywhere – as long as you have an internet connection. That simplifies working on your website greatly. As you’re using a website builder, you’re also not responsible for any updates of the software or the scripts, on which your website is running. It’s simply your hosts responsibility to update the software and the scripts on a regular basis. As you’re paying for a webpage builder, hosting your website is usually already included in the price. Therefore, you don’t have to worry about paying the host anymore. In general, using a webpage builder is usually extremely cheap compared to what you’re getting. Some webpage builders even come with a free domain that you can choose upon starting with your own website. By far the biggest benefit of any webpage builder is that you don’t need to know anything about coding in order to create your own website. Therefore, any amateur can build a webpage using a webpage builder.

How do I find the best website builder?

Finding the perfect webpage builder for yourself usually depends on your own preferences. The costs to use the service of course play an important role. Aside from the costs, the features offered in the webpage builder are even more important. The variety of pre-made templates offered is one of the more important criteria to choose the right webpage builder. A bigger variety leads to a higher possibility of finding the right template and therefore not having to come up with ones own template anymore. A good webpage builder should also involve a drag-and-drop feature. Dragging and dropping makes building a website much easier and faster, which is why a lot of time can be saved by such a feature. Some webpage builders also offer you a huge variety of images and videos that are free to use. This can be a big advantage for you if you want to involve many images or videos in your website. One of the most important features of every webpage builder is also the selection of plugins. Usually, free plugins as well as plugins where charges apply are available with every webpage builder.

What’s the best website builder?

With a huge variety of webpage builders available, it can be hard to find the right one. One of the biggest and best known webpage builders is wordpress. WordPress currently powers almost 30 % of all websites. Reasons for that are amongst other things the easy to use yet complex online platform as well as the huge selection of templates, themes and plugins available in the wordpress store. Furthermore, wordpress can be used online without having to download any software. Even users of mobile devices can use wordpress! WordPress also offers an editor, which allows you to publish new posts for your blog or create new pages for your website. The editor is very similar to Microsoft Word, which is why it’s very easy to work with.

Another webpage builder that is gaining more attention and nowadays is one of the biggest webpage builders available is WIX. WIX is a webpage build solution that is based on a cloud. It’s more of a premium service with tons of free to use as well as paid themes, templates and plugins. These will help you to create a website with a professional look faster and easier than with most other webpage builders. WIX’ outstanding drag and drop feature is one of the best functions of the webpage builder. Furthermore, the interface of the service is easy to use and fast to unterstand. WIX also offers many features that allow the creation of a website specifically for mobile devices as they are taking the number of computers over and therefore getting more important than ever. Aside from wordpress and WIX, many more outstanding webpage builders exist!

What types of website builders do exist?

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It can be differentiated into four main types of website builders: Online webpage builders make the first big group of those. As the name suggests, online webpage builders only function online. No further installation or download is needed to run those. Online webpage builders usually include the webpage builder itself, hosting your webpage, templates as well as plugins. WIX is one of the most well known online webpage builders. Another well known online webpage builder is Weebly. Weebly allows you to integrate e-commerce features such as payment methods into your webpage – like PayPal or Google Checkout. Therefore, building a fully functioning online store will be easy with a service like Weebly. Using Weebly also includes hosting. Other well known online webpage builders are Jimdo, Squarespace, Webnode or Websitebuilder.

Webpage builders provided by a hosting company make the second group of webpage builders. To get involved with these types of webpage builders, you usually have to sign up on a host first, which then provides you their prefered webpage builder. As GoDaddy is one of the best known hosts for domains, the company owns a webpage builder – GoCentral. GoCentral allows you to customize your own website right after registering for a certain domain. With GoCentral, you can customize a webpage for mobile devices as well as for computers. Furthermore, it allows you to create content for different types of websites – such as blogs or shops. GoCentral is offers great features for you to create your own online shop – payment methods, a customer section, a menu and many more features can be easily added to the layout of the website. GoCentral even offers a huge variety of templates, themes and plugins.

Content management systems make another type of webpage builders. These are usually more complicated but allow you to manage the content on your website in a more detailed away. Content management systems are much more complex than any other types of webpage builders but you can also use many functions with them. If you want to work with a content management system, you’ll have to learn more in order to properly use them. There are many companies offering content management systems. One of the most well known systems is wordpress. It’s certainly easy to use compared to other content management systems. WordPress also has a high performance and security. Moreover, the community of wordpress is one of the biggest on the internet. This leads to many new templates, themes and plugins every day. Another content management system is Joomla. Joomla is more complex than wordpress but also allows you to customize your website further. With Drupal, you have access to the most complex content management system. You should only decide for Drupal if you already have a fair amount of knowledge when it comes to developing a website. Drupal allows the most detailed customization of your own website – but only, if you know how to use the content management system!

The last group of webpage builders is known as e-commerce webpage builders. E-commerce webpage builder specifically focus on building a webpage for an online shop or e-commerce store. The most used service to build such a webpage is Shopify. Shopify currently has more than 1 million active users. It’s a fully hosted webpage builder with hundrets of different features that you can use to build your own online shop. With Shopify, you don’t need any other service anymore in order to complete your online shop. Aside of many features, the most important functions are located in inventory management and shop-templates. BigCommerce is another e-commerce webpage builder with a big amount of useful features. Furthermore, Volusion can be called as one of the best e-commerce webpage builders. Volusion specifically offers a great amount of payment channels that you can embed into your shop.

Costs to launch a website through a website builder

The coasts to launch your own website depend on different factors. If you want to build your own online shop, the costs will be certainly higher than for a simple blog. Another deciding factor for the total amount you’ll have to spend is the webpage builder you’re using. Most webpage builders require a monthly payment. If you want to launch a simple yet professional website, you normally won’t have to spend more than 100 dollars. Just remember that a website always involves running costs.

Are there any free webpage builders?

It’s hard to find webpage builders that are free to use. Though, there are many webpage builders that offer a free trial for a specified amount of days – usually around 30 days. Those can be helpful for you if you just want to try to work with a webpage builder before getting involved with any costs.

Finding your own domain

Before building your own website, you’ll usually have to come up with your own domain that will be used for the website. Try to come up with a name that matches your website, is unique and as short as possible. That way, your visitors will remember your domain the best.

Search engine optimization

SEO or search engine optimization is another important part of every successful website. If your website builder allows you to work on your SEO, you should focus on choosing specific keywords you’ll optimize your content on. Your content generally should valuable, entertaining and educational at the same time. That way, your visitors will come back to your website and your website will become popular over time.


Best Web Analytics Tools

Web Analytics Tool #1: Finteza

Finteza, one of the best web analytics tools to track and measure your website performance. Not only does Finteza provide basic analytics features like traffic and sources analytics, it also offers you useful insights into the demographics of your audience.
Furthermore, Finteza allows you to make the most of the ad space on your website. The built-in advertising engine maximizes your profits by creating sales funnels and analyzing visitor interaction with your website. The tool assists you throughout each and every stage of the process, from selling ad space to processing payments.

With Finteza, you can implement sales funnels across your entire web presence. Take advantage of the powerful analysis functions and investigate user interaction with your websites. The website analytics tool features 15 reports, ensuring that you can locate all of your weak spots. Your website is receiving low traffic? Finteza can detect 12 different types of low-quality traffic based on a complex analysis of user behaviour. Track your customer interaction throughout all of your channels — with Finteza.

Finteza’s functions go so much further than those of a simple analytics tool. It is also a powerful marketing assistant for your entire web presence. Furthermore, its set-up is easy and quick and enables the integration of more than 50 CMSs.

Web Analytics Tool #2: Mouseflow

Have you ever wondered how exactly visitors interact with your website? Then you should try out Mouseflow. With its session recording and detailed heat maps, this web analytics tool provides the ideal solution.
Mouseflow lets you track user behavior and understand exactly which features of your website lead to success and which result in failure. Based on this analysis, you can quickly optimize your online presence and remove weak spots.
If you ever wanted to find out which problems users are confronted with when visiting your website, Mouseflow is for you.

Web Analytics Tool #3: GoingUp

With GoingUp, you have a wide range of powerful web analytics tools at your disposal.
This free tool gives you insight into visitor locations and maps as well as the newest traffic trends. Have you ever wanted to know how users get to your website in the first place? With GoingUp’s unique referring keywords functionality, you will know in no time.
But the web analytics tool’s functions do not stop there. Furthermore, GoingUp includes a page optimization tool and Google Pagerank so you can put the strategy you’ve made based on your findings into practice.

Web Analytics Tool #4: Statcounter

Statcounter gives you a unique insight into visitor behavior, as it derives its statistics from hits as opposed to unique visitors.
Couple this with other useful features such as real-time visual maps, navigation paths, and data of pages with a higher bounce rate and you get one of the most powerful tools out there.
To adjust the analysis according to your own needs, Statcounter provides you with extensive filters. Browse your statistics refined by the type of browser your visitor is using, the country he is from or the site that referred him to your page.

Web Analytics Tool #5: Clicky

Clicky stands for web analytics in real time. This allows you a fast reaction time and adjustements to findings that adapt with each and every visitor activity.
And there is more: Visitors can be divided into different subsets, allowing for an even more refined analysis of specific target groups. With Clicky, you can analyze visitor behavior based on your very own business needs and get updates on a minute-to-minute basis.
Your reaction and website optimization could not be any faster thanks to Clicky.

Web Analytics Tool #6: Woopra

Woopra is a web analytics tool working in real time and targeted at sales, service and marketing teams. If you wish to offer your customers the best experience possible on your website, Woopra is the way to go.
The web analytics tool gives you an insight into every step of your customers’ interaction with your website.
Who is making payments and from where? With Woopra, you get all the answers you need with regard to your visitors.
But not only analysis is possible with this powerful tool. Its built-in automation function triggers real-time measures to respond to customer actions. You can even customize these responses to establish an even stronger bond with your customers.

Web Analytics Tool #7: Chartbeat

To keep track of your published content across all of your channels and devices in real time, you can count on Chartbeat. This tool informs you in great detail about who is visiting your website, which content strikes a chord with them and which topics are trending for your target audience right now.
Furthermore, Chartbeat summarizes the performance of all of your websites on a single page. This clarity of presentation is paramount to being able to formulate an effective strategy to improve your online performance.

Web Analytics Tool #8: Piwik PRO

With Piwik PRO, it is easy to comply with strict data privacy regulation around the world. The tool puts full control over your visitor’s data into your hands, so that you can overlook user activity and digital footprints at all times.
The data tracking and monitoring user activity is presented in an intuitive and clear format, providing several useful formats to illustrate the data. Based on user profiles, journey maps and many more you can reliably track your customers’ footprint and provide better and better customer service each time.

Web Analytics Tool #9: Mint

Mint is mainly targeted at brands and marketers looking to extend their reach.
This tool provides a wide range of functionalities which give you an edge over your competitors.
Mint tracks user interaction with your website over a certain period of time and shows you patterns emerging over the course of weeks, months or even years. These findings are the foundation on which you can build your strategy to optimize interface and usability of your web presence — to maximize your profits and improve customer experience.

Web Analytics Tool #10: GoSquared

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GoSquared will make your sales go through the roof! The tool measures the effectiveness of your marketing tools and provides you with weekly email-updates to improve your performance. This report is based on key metrics like traffic volume, bounce rate or traffic spikes, allowing you to analyze your current service in detail and making precise optimizations.
With GoSquared, you will be able to keep track of every single user visiting your website, and even receive detailed information about this visitor. The web analytics tool monitors their location as well as the exact pages they navigate to and the interactions they carry out with them.
Use this valuable information to improve your online presence significantly and improve customer feedback.

Web Analytics Tool #11: Adobe Analytics

Adobe Analytics provides a whole collection of web analytics tools. This allows for an excruciatingly detailed report on your entire online performance. To ensure that you do not lose track of this wealth of information, Adobe Analytics lets you divide the visitor information into different subgroups. These segments are limitless and allow for an ideal comparison between the respective divisions.
Such an abundance of functionalities requires a significant investment of time to be able to master each feature, but the vast benefits make this effort more than worth it.

Web Analytics Tool #12: Mixpanel

Mixpanel is a useful collection of web analytics tools allowing you to track user interactions with your online presence and providing tools for targeted communication with them in the next step.
The application does not, however, base its report on the number of page views, but rather on the specific actions carried out by users. The analysis takes into account specific events such as sharing posts, clicking links or streaming videos from your page. With regard to these interactions, Mixpanel documents emerging trends related to your products, services or marketing campaigns and helps you to design the optimal strategy to increase your customer engagement rate.

Web Analytics Tool #13: Gauges

Gauges is a real time web analytics tool relying on an intuitive and clear presentation.
Easy-to-understand stats illustrate the monitoring of your entire web performance, across each site you use. You can even display various brand sites on one single page, to have all the relevant information at hand. Compare performances in different segments or for different brands, find out what attracts visitors to your site and what makes them spend time with your brands. With Gauges, you are one step closer to converting a visitor into a customer.

Web Analytics Tool #14: FoxMetrics

FoxMetrics is more than what it might appear to be at first glance. It is not just a single tool, but rather a powerful Swiss army knife of web analytics tools. With FoxMetrics, you can not only analyze visitor data, but also customize your users’ experience and make out specific targets for your marketing campaign.
The tool allows you to provide each and every customer with a highly personalized experience, making it easy to respond to each user individually. Furthermore, the intelligent tool recognizes visitor behavior and can group them into specific segments based on their interactions with your page.
Thus, you can tend to them in the most individual way possible and increase the effectiveness of your strategies significantly.

Web Analytics Tool #15: Open Web Analytics

This open-source web analytics software serves to track incoming hits/views on your website.
Open Web Analytics allows you to not only monitor websites and applications, but WordPress sites, too.
But the detailed analysis goes even beyond that. Track the exact mouse trail of every unique visitor or receive heat maps of the pages where they linger and for how long.
You can also integrate goals with this powerful web analytics tool.

Web Analytics Tool #16: Parse.ly

This collection of web analytics tools tells you all about the content visitors spend their time on, that resonates with them and which trends arise from this.
This content performance tracking data is presented to you in real time, so that you can respond immediately and make sure that your adjustments are most effective.
With Parse.ly, you will drastically better your understanding of customer interest, engaging content and user experience.
The tool shows you where exactly the traffic is coming from and what makes users navigate to our web page.

Web Analytics Tool #17: Clicktale

Clicktale puts you in the shoes of your customers. How do they experience your online presence/website?
Clicktale’s web analytics tools present this data via illustrative heat maps, refined reports and session replays. This information allows you to get a different perspective, that of a visitor, so you can adjust your content and its presentation to maximize customer retention.
With Clicktale, you will detect website issues in no time, improve visitor feedback and increase your revenue.

Web Analytics Tool #18: Optimizely

Put your theories in practice with one of the most powerful web analytics tools: Optimizely provides you with A/B testing tools, so that you can compare two versions of a website regarding their performance. No more guessing, theorizing and aimless experimenting — with Optimizely. You can immediately gather information on projections of your revenue generation, as well.
This tool makes the optimization process as predictable and risk-free as can be.
Furthermore, it enables personalization, which means that you can even test feedback on certain individual responses.